Many sellers set a price based on what they “want” — NOT  what the market supports. The result? Stagnant listings and eventual price drops.

👉 Smart move: Price strategically using current comps and buyer psychology — not wishful thinking.

Deferred maintenance can now affect more than just buyer perception — it can impact insurability and financing.

Insurance companies are examining homes through a far more critical lens, especially when it comes to roofs, HVAC systems, and water-related issues. Neglecting these details can lead to inspection surprises and/or higher premiums for buyers — making financing more challenging.

👉 Be proactive: Address visible repairs, refresh paint, and document recent updates. It demonstrates pride of ownership and instills confidence in both buyers and lenders.

First showing happens online. Poorly photographed rooms are a disservice to you and the buyers.  You have one second to capture their attention - make it worth their while.

Many listings fade into the background because their marketing leans on outdated methods. Today’s buyers discover homes through scrolls, shares, and stories — not just signs and flyers.

Choose an agent that takes an integrated marketing approach — blending digital, social, and traditional campaigns to ensure your home doesn’t just appear on the market… it stands out in it!

🎥 And yes — video plays a starring role.

👉 Smart move: Professional photos, floor plans, and lifestyle-driven marketing — (especially local storytelling )—  attract offers

Jumping into the market before de-cluttering, staging, cleaning, or planning the launch date leads to missed momentum.

👉 Smart move: Time the market strategically — align with buyer demand patterns and pre-launch marketing buzz.

Selecting an agent purely based on friendship or commission can cost tens of thousands.

👉 Smart move: Partner with an agent who offers strong negotiation, digital marketing reach, and deep local knowledge.

A well-prepared home sells faster, for more money, and with fewer headaches.